Search Engine Optimization, SEO, is a collective term for all the different kinds of actions one can take to improve a web site's organic visibility and ranking in a search engine like Google. Improving a site's visibility is accomplished through a combination of efforts regarding content, linking, and technical aspects. In this session we'll focus on technical SEO. Many developers have a greater impact on a site's performance in organic search than they realize. It is much more complex than just adding titles and meta descriptions to pages, especially when working with large web sites in a competitive industry.
Linnea is an experienced SEO professional with a soft spot for technical SEO. With over a decade as an SEO specialist for large web sites operating in multiple markets, she has dealt with a variety of complex technical SEO problems, in competitive industries such as travel and e-commerce. Linnea has been working in-house, making sure to create close working relationships with developers, which she says is crucial for achieving the best possible SEO performance.
Linnea was a member of the jury for the Swedish SEO award in 2019. She is currently a consultant in SEO working remotely, with plans to buy a liveaboard sailboat in the tropics rather than having a land-based residence. Outside of her SEO work, Linnea is interested in sailing, nature, diving, music and dancing, among other things.