Dave Crawford

Principal Product Design Director at Microsoft

Designing for AI
Liljeholmssalen, Wednesday 10:10 - 11:00

(Will be updated prior to conference) AI will change the way we live, work, and play. But how do we avoid jumping on the AI hype train and creating useless, overly complex experiences? In this session I’ll take you though some key principles to ensure you’re solving the right problem, and show some examples of how we’ve solved similar problems at Microsoft

Dave Crawford

Dave is a principal director of product design at Microsoft, and has been in the UX industry for over 20 years, working with brands and companies including Google, Apple, Facebook, and Spotify. He lives in Seattle with his fiancée and cats Pixel and Luna. He loves Star Trek, earl grey, and cheese.