Need to improve user experience, but don't know where to start? Worried that UI/UX can only be done by right-brained, artistic people? Take heart. Learn simple, yet powerful UX principles and UI tricks that will help you radically improve your digital products. These secrets are perfectly suited for logical, left-brain, development professionals. What’s more, you can put them into practice now. Esoteric mathematical equations included at no extra cost.
What You’ll Learn – Great UI is quantifiable, measurable, fact-based, and objective.
– Why UX pros care so much about white space, padding, consistency, color choice, layout and all that other stuff that drives you crazy.
– How to notice bad UI on your own, and how to fix it whether or not you work with a UX pro.
– If we understand how our brains work, we'll make better digital products.
Dean Schuster has been envisioning and creating human-centered digital products since the advent of the commercial web. He is founder and owner of the user experience strategy firm truematter, leading the team to help national and international organizations change the way they do business online. He travels all over the world to speak and teach, mentoring professionals and challenging teams to a higher standard for digital experiences.
Dean is also an avid ultra-marathoner and trail racer, often found in out-of-the-way places, including Antarctica.
