Have you ever been really excited about shipping a new version of your application, only to find out that you haven't done some of the administration "stuff" for it? For example, understanding and documenting exactly what is included in the new release? Creating release notes for the end user, or even knowing what the "correct" next version number for the application should be! In this session, we will look at a series of different strategies, and tools, that can be used to aid in the complete application development and deployment lifecycle, in order to allow you to "just ship it"!