Description: QAs work to make sure goods and services are designed, Description: developed, and made to meet or exceed consumers’ expectations and requirements. But, isn’t UX doing the same? Having the users in mind is what connects these areas to build better products. A fantastic User Experience is what makes the difference when customers choose between one product or another. Considering that, it only makes sense that QAs and UXrs join forces and help build great experiences from their own perspectives. Why not have a system that considers the best of both worlds? As you’d know, the saying that “good design is obvious” is a tale as old as time. As Steve Krug once said, “Your goal should be for each page or screen to be self-evident, so that just by looking at it the average user can say “I get it.” - Steve Krug. Takeaways: How to create effective visual hierarchies How to don’t reinvent the wheel How to nor we allow personal feelings to take over the process and how ask the right questions